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Design Driven Business Innovation
Following on last year’s success of the 8-week master course at the Business School of the University of Amsterdam, STBY’s Strategy Director Geke van Dijk was again involved as the co-organiser and...
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The future is here – Wearable technology
STBY is always keen to investigate new and exciting themes , and what could be more exciting than wearable technology? Predicted to be worth 10billion euros by 2020, this is an industry still in its...
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Agile Design Research for Global Product Launch
Taking an agile and fast paced immersive approach to design research, STBY recently completed a series of quick research iterations exploring innovative payment solutions for the UK and Dutch market....
View ArticleSTBY shortlisted for the European Rail Awards 2014
STBY’s project “Service Innovation for train travellers” conducted for the Dutch Railways (NS and ProRail) has been shortlisted for the European Rail Awards 2014 in two categories: – Most Innovative...
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Working together with Google
STBY and Google have recently completed a 6 month collaboration. Together with a new product development team at Google, STBY conducted two design research projects. It is a huge pleasure for us to...
View ArticleSTBY delivers a guest lecture for MBA students at Imperial College
STBY was invited to deliver a guest lecture at the Imperial College in London as part of the Service Design module for the MBA students of the Business School....
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STBY at the Global AirRail conference in Oslo
The Global AirRail alliance is an international organisation dedicated to air-rail inter modality. A successful example of this air-rail inter modality is the Heathrow Express that connects central...
View ArticleRoutledge Companion to Design Research
STBY was invited to contribute a chapter to the book ‘Routledge Companion to Design Research‘, edited by Professor Paul Rodgers and Dr. Joyce Yee for Routledge, Taylor and Francis Group Publishers....
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Design Research and UX Research on App Store Usage
The field of design research can still trace its humble beginnings to UX research. Particularly here at STBY this is an heritage that we are proud of, since so many of us have a background in UX...
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Kim Durieux
With a background in business, Kim aims to learn more about everything involved with Service Design during an internship at the Amsterdam studio of STBY in the next few months. She is almost finished...
View ArticleDesign Research for Service Innovation
Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their...
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